Digital Marketing uses the Internet and social media making it easier for business to connect with customers and build relationships with those customers, this way, repeat purchases are encouraged.
When compared to Digital Business, Marketing is more focused on generating sales and gaining the interest from customers that are searching the web for relative topics. Digital Marketing focuses a great amount on brand awareness, there are multiple different areas that are looked into in order to help with the success of Brand Awareness:
- Sales Promotion
- Public Relations
- Personal Selling
- Direct Marketing